by Jose Maldonado
I am pretty sure everybody know the search engine Google and how useful it is to the average College and high school student. But I bet you didn’t know that by not clicking the ads it displays on the web result search you ask for it looses money. This chart that I pulled up from the http://www.wsj.com website gives you the amount of ads lost in the last quarter In 2008. Has the big power house lost its climb and is now sinking into a economic down fall? Information from ComScore Inc shows that the search engine has already lost $75 billion dollars due to the fact that people just do not click the ads investors pay to put up. Google gets some of its revenue based on how many times each ad is clicked. ComScore released date showing th
at Google users have decreased clicking on ads 9.3% on 2007. Personally I think that this way of making money out of people clicking on ads is flawed. It is not a bad option when the company is small and just starting off but when the slightest economic shift can turn into a Google stock holder’s nightmare just by a few missing clicks then it starts going into problems. Many analysts conclude that the reason US Consumers are not clicking the ads is because of the slow but steady economic down fall that the US has been experiencing in the past years has made them less likely to spend money on wants. Chief Executive Magid Abraham of ComScore comments that the information given does not mean that the economy is affecting Google dramatically and if it is, only in a very small amount. Google did not comment on ComScore’s data, the data has been not so accurate in the past because of the fact that Google not releasing much of its information regarding monetary details which is making some people jump to conclusions that Google will be fine. Many people comment that the true fact is that soon more companies are going to use internet advertisement other than material advertisement suck as billboard ads, magazine ads and other form of public advertisement because it is easier to measure the monetary value of these forms of advertisement. You can easily find out if the ad is being clicked a lot more effectively then checking if someone has been looking up at the billboard or if his/her ad is not being used for anything more than a paper mushy 5th grade project. Google has many ways of making money and I feel that it is time for the giant internet company to stop growing before it gets to big and crumbles my the smallest of problems before its stock suffers a down fall.
I am pretty sure everybody know the search engine Google and how useful it is to the average College and high school student. But I bet you didn’t know that by not clicking the ads it displays on the web result search you ask for it looses money. This chart that I pulled up from the http://www.wsj.com website gives you the amount of ads lost in the last quarter In 2008. Has the big power house lost its climb and is now sinking into a economic down fall? Information from ComScore Inc shows that the search engine has already lost $75 billion dollars due to the fact that people just do not click the ads investors pay to put up. Google gets some of its revenue based on how many times each ad is clicked. ComScore released date showing th
at Google users have decreased clicking on ads 9.3% on 2007. Personally I think that this way of making money out of people clicking on ads is flawed. It is not a bad option when the company is small and just starting off but when the slightest economic shift can turn into a Google stock holder’s nightmare just by a few missing clicks then it starts going into problems. Many analysts conclude that the reason US Consumers are not clicking the ads is because of the slow but steady economic down fall that the US has been experiencing in the past years has made them less likely to spend money on wants. Chief Executive Magid Abraham of ComScore comments that the information given does not mean that the economy is affecting Google dramatically and if it is, only in a very small amount. Google did not comment on ComScore’s data, the data has been not so accurate in the past because of the fact that Google not releasing much of its information regarding monetary details which is making some people jump to conclusions that Google will be fine. Many people comment that the true fact is that soon more companies are going to use internet advertisement other than material advertisement suck as billboard ads, magazine ads and other form of public advertisement because it is easier to measure the monetary value of these forms of advertisement. You can easily find out if the ad is being clicked a lot more effectively then checking if someone has been looking up at the billboard or if his/her ad is not being used for anything more than a paper mushy 5th grade project. Google has many ways of making money and I feel that it is time for the giant internet company to stop growing before it gets to big and crumbles my the smallest of problems before its stock suffers a down fall. 
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